Enterprises In Modern Conditions Research Articles

КОНКУРЕНТОСПОСОБНОСТЬ ПРЕДПРИЯТИЯ, КАК ИНСТРУМЕНТ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ ЕГО ФУНКЦИОНИРОВАНИЯ

The article considers applied research on the analysis of the competitiveness of a par-ticular enterprise in the field of manufacture and sale of sanitary equipment in modern crisis conditions. The authors analyzed the company's activities, on the basis of SWOT and PEST analyses, identified the strengths and weaknesses of the enterprise, identified its main competitors, pointed out the possi-bility of import substitution of products, iden-tified the problems faced by enterprises in modern conditions. All this made it possible to develop recommendations for improving the competitiveness of the company and recommend them to the management of the enterprise.

RE-ENGINEERING OF BUSINESS PROCESSES OF MACHINE-BUILDING ENTERPRISES: INCREASING THE EFFICIENCY OF COMMERCIAL ACTIVITIES

The main purpose of the article is a theoretical and methodological substantiation of the choice of the optimal form of re-engineering for machine-building enterprises in modern conditions of a changing external environment. The object of the study is the business processes, commercial activities and financial potential of machine-building enterprises. The scientific task is to present a modern methodological approach to choosing the form of re-engineering that is better for a mechanical engineering company in the context of its current state. For this purpose, methods of financial analysis, matrix analysis and ranking were used. In addition, such auxiliary methods as graphical and abstract-logical were used. As a result of the research and calculations, a ranking of key indicators of the financial potential of machine-building enterprises was determined and carried out. An approach to determining the level of efficiency of business processes is presented. The author's vision of the matrix for choosing the optimal form of re-engineering is proposed. The practical value of the results obtained is revealed in the possibility of applying the proposed approach in the activities of machine-building enterprises in Ukraine. The study is limited by taking into account the specifics of the activities of machine-building enterprises exclusively when selecting indicators and ranking them. Prospects for further research are considered through the prism of applying the developed methodological approach to other industrial enterprises in Ukraine.

Organization of outsourcing activity at Ukrainian enterprises

Introduction. Outsourcing is the best strategy to be ahead of the competition in today's market. Researches indicate that the activity of outsourcing companies is strongly affected by the war, which is relevant for Ukrainian companies. But, despite the fact that the topic of outsourcing activities is actively discussed in the scientific literature, not enough attention is paid to the issue of describing specific stages of the implementation of this activity at enterprises. The purpose of the paper is to determine the most optimal stages of the implementation of outsourcing activities at a Ukrainian enterprise in modern conditions. Results. Because of different problems exists a need to develop appropriate stages of outsourcing activities at Ukrainian enterprises. The first stage shows whether outsourcing is profitable. At the second stage, clear goals for outsourcing are expected to be established. The third stage describes the development of a description of the project, and the fourth stage is the selection of an appropriate outsourcing engagement model. At the fifth stage, the project budget and payment terms are established. The sixth and seventh stages involve planning and appointing an outsourcing manager, who in the eighth stage should send the project description to the relevant firms and review the proposals. The ninth stage is to choose an outsourcing company. At the tenth stage, risks associated with outsourcing are managed. The results and processes of outsourcing activities need to be monitored at the eleventh stage. The twelfth stage includes evaluating and adjusting the outsourcing, and the last stage is the outsourcing report. Conclusion. Outsourcing is a process that delegates some responsibilities and functions of the company to specific service providers. To create a successful outsourcing strategy at Ukrainian enterprises, it is advisable to implement thirteen stages of outsourcing activities. These stages should include the implementation of outsourcing opportunities and the management of related risks. Identifying risks with planned appropriate actions to mitigate them will set the company up for an active response. Understanding the implications of risk will help enterprise to have a control over the outsourcing process.

Organizational and legal assessment of the impact of relocation on the investment and economic policy of enterprises

The object of the study is the process of relocation of Ukrainian enterprises both within the country and abroad. The problem of the study, first of all, is that the relocation of business for domestic business entities was not very relevant recently, and the practical experience of moving capacities is practically absent. An analysis of the difficulties encountered by entrepreneurs when deciding to relocate the company was carried out. In addition, the study examines the enterprise relocation program proposed by the government and its shortcomings that make it difficult to use. It was determined that among the main problems of the state program of relocation are the insufficient information base and awareness of the existing program, the lack of established communication between the participants of the process. It was emphasized that entrepreneurs need additional financing for the time of adaptation and stabilization of their business in new regions, expansion of infrastructure in the form of creation of business incubators, business hubs and business accelerators. However, there are almost no innovative relocation companies in the studied regions. It is necessary to stimulate innovative activity with long-term sectoral development programs and fiscal incentives, since the relocation of enterprises in modern conditions is an effective tool for the restoration of entrepreneurial activity in new regions of the country, which in turn ensures the relative stability of the economy, provides jobs, guarantees the production of national products and services, as well as the possibility of their implementation on the international market. Potential solutions have been analyzed and determined, which can contribute to revitalizing the relocation of businesses and making the process more successful. However, this requires state support and additional funding, which will help bring the enterprise relocation program to a new level, which in turn will help enterprises to continue their activities and have a positive impact on the state's economy. This study can become a reference point for Ukrainian business in the near future. Also, the research can be useful for the authorities, the public and the university environment.

The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions

The article discusses the essence of the concept of enterprise competitiveness management, encompassing all enterprise management processes, such as production, sale of products, provision of services, and others. It has been identified that the spectrum of existing research on scientific approaches to competitiveness management requires some structuring and refinement, taking into account the latest trends and the specifics of the activities of aviation enterprises in modern conditions. A unique perspective on structuring scientific approaches to managing the competitiveness of aviation enterprises has been proposed, according to which the discussed approaches are categorized depending on the object, target parameters, scientific directions, innovative technologies, and combined objects. The advantage of such structuring lies in a better understanding of the specifics of existing approaches and the identification of innovative scientific approaches to enterprise competitiveness management that require further research. Special attention has been paid to the study of key aspects and specifics of the logistic approach, which involves finding a compromise and balance of interests and responsibilities, consistency and coordination of actions, subordination of partial to general, and measuring the results of activities not only from the perspective of resource savings but also the magnitude of losses caused by irrational actions of chain participants. The logistic approach to managing the competitiveness of aviation enterprises lies in the implementation of the supply chain management concept, aimed at effectively servicing demand and creating additional value for consumers, and realizes a customer-oriented approach to competitiveness management. Direct tools of the logistic approach that can be effective in managing aviation logistic processes have been identified in the article, such as ESG technologies, CALS technologies, Agile approach, IoT, Blockchain, Artificial Intelligence, robotic systems. The advantages of these tools and their application areas are indicated. Thus, the use of various approaches and technologies will enable aviation enterprises to find optimal solutions to enhance their competitiveness in modern conditions.

СТРАТЕГІЧНИЙ УПРАВЛІНСЬКИЙ ОБЛІК В СИСТЕМІ ПРИЙНЯТТЯ ЕФЕКТИВНИХ УПРАВЛІНСЬКИХ РІШЕНЬ НА ПІДПРИЄМСТВІ

The article examines the specifics of the role of strategic management accounting in the process of making effective management decisions at the enterprise in modern conditions. The mechanism of the use of the tools of strategic management accounting by enterprises to ensure the achievement of competitive advantages in the market, as well as to increase the productivity of the management system, is considered. The relationship between strategic management accounting and the process of management decision-making is studied, taking into account that an effective strategic accounting system can become a key factor for successful business development. The main aspects of strategic management accounting are studied, including the definition of strategic goals, the collection and analysis of information, the development of key performance indicators and the identification of strategic alternatives. The influence of modern information technologies on the development of strategic management accounting and the possibilities of their implementation in practice are considered. It was determined that the use of strategic management accounting can provide enterprises with a systematic improvement in the quality of management decisions, reduce risks and increase the efficiency of business processes. The importance of strategic management accounting for ensuring the successful functioning of modern enterprises has been proved, and recommendations for improving this process have been formed. The key aspects of the internal and external environment that affect strategic management accounting are considered, including such factors as changes in legislation, the competitive situation on the market, changes in consumer demands, new technological trends, as well as the mechanism of their influence on the decision-making process and accounting. It was determined that strategic management accounting is a relevant tool for business entities in modern conditions of uncertainty and dynamic changes in the business environment, as it enables enterprises to be flexible and respond to changes in a timely manner, while creating conditions for achieving defined strategic goals. The importance of implementing strategic management accounting in modern business as a key factor in making effective management decisions in order to ensure the sustainable development of enterprises in dynamic conditions of market competition and uncertainty is proven.

РОЛЬ ІНФОРМАЦІЙНИХ ПОТОКІВ ЩОДО ОЦІНКИ ВАРТОСТІ ПІДПРИЄМСТВА

Estimates of the value of the enterprise in modern conditions are a relevant issue when selling the enterprise, during its merger and deepening, when determining the stock price for investors, when distributing the inheritance or when solving other issues. For any enterprise, it is important to assess the value of the enterprise in order to ensure its further effective functioning. The purpose of the article is to determine the role of information flows in assessing the value of the enterprise in conditions of uncertainty and making the right management decisions. The object of research of this work is the process of forming information flows regarding enterprise value estimation, the subject is theoretical aspects of enterprise value estimation. Methods of research are methods of cognition, synthesis, generalization, systematization. The article reveals the importance of the role of information flows in assessing the value of the enterprise for making management decisions. It has been found that estimating the value of an enterprise is a complex process, and it is influenced by many factors. Some of the main cases where the business value can be assessed have been identified, which has given the authors the opportunity to supplement them at their discretion. It has been proven that information flows, which consist of certain information, play a significant role in estimating the value of an enterprise. The key differences between document flow and information flow are proven, which consist in a broader concept of information flow and its relationship with the external environment. It is proposed to more carefully select information regarding the assessment of the value of the enterprise and carry out its qualitative processing for making objective management decisions. Thus, the assessment of the value of the enterprise is an orderly, purposeful process of determining the economic value of the business in monetary terms in the conditions of a specific market and in real time. This process can be important when selling a business, in mergers and acquisitions, when determining the share price for investors, when distributing an inheritance, or when solving other issues related to the ownership of the business. Prospects for further research related to this problem will be directed to the study of modern approaches to estimating the value of an enterprise based on information flows, which is considered in this article. The practical value of the conducted research lies in its subsequent use to estimate the value of the enterprise.

METHODOLOGICAL APPROACHES TO ASSESSING THE LEVEL OF ECONOMIC SECURITY OF THE ENTERPRISE

The article is devoted to the problem of assessing the level of economic security of enterprises in modern conditions. The authors define economic security as an important aspect of the functioning and development of enterprises in a dynamic economic environment. The authors point out the urgency of the problem of finding criteria and tools for assessing this indicator, given the variety of approaches to determining the economic security of an enterprise in the literature. The methodology uses general scientific and special methods, such as analysis, synthesis, logical, terminological, financial, systemic and structural analysis, systematization and generalization, to confirm the reliability of the results obtained. The approaches and methods for assessing the level of economic security of an enterprise depend on the diversity of interpretations of the very concept of «economic security of an enterprise», which leads to the absence of a single indicator for a full assessment of this phenomenon. Different approaches to assessing the economic security of an enterprise are presented through resource-functional, indicator, profit and investment, three-dimensional, program-target, bankruptcy forecasting, economic and mathematical, systemic and economic risk theory. Each of these approaches uses different methods and criteria to determine the level of economic security of an enterprise. It is noted that economic security assessment can be carried out using various methods, such as expert assessments, regression and variance analysis, exponential smoothing, fuzzy systems theory and multivariate statistical analysis. The author emphasizes the importance of a systematic approach that takes into account internal and external relations, interdependence and subordination of the functional components of an enterprise when assessing the level of its economic security. For a comparative analysis of the levels of functional components of the economic security of enterprise, the authors use the calculation of the rates of change of indicators. The general methodology for calculating indicators of the levels of functional components includes analysis and evaluation of the dynamics of indicators, which indicates trends and changes in various areas of economic security of enterprise.

DIRECTIONS OF IMPROVEMENT OF ENTERPRISE PROFITABILITY MANAGEMENT IN MODERN CONDITIONS

The article is devoted to the analysis and optimization of the processes of managing the profitability of an enterprise in modern conditions. The relevance of the study is due to the need for enterprises to adapt to the difficult conditions of war, including unpredictable development of the situation in Ukraine, unpredictable actions of the state, limited capital, reduced consumer solvency and other factors affecting the economic landscape. 
 The purpose of the article is to develop directions for improving the management of enterprise profitability in the context of current economic challenges and an unstable environment. To achieve this goal, the study solved a number of tasks: the concepts of "profit" and "profitability management" are defined; the basic principles of building an effective system for managing enterprise profitability are considered; internal and external factors affecting the profitability of Ukrainian enterprises in the current environment are analyzed; and directions for improving the management of profitability of an economic entity are proposed. The study used general scientific methods of cognition: critical analysis, information synthesis, induction and deduction. 
 According to the results of the study, it is found that the development of directions for improving the efficiency of enterprise profitability management in modern conditions should be based on an integrated approach that takes into account both internal and external factors. However, special attention should be paid to the internal factors under the control of an enterprise, since their management is an effective tool for increasing efficiency and profitability. That is why such areas should include an effective personnel policy; improving the effectiveness of sales policy; cost optimization; improving product quality and eliminating losses; effective marketing; updating business models; continuous monitoring and analysis; and effective internal management. 
 The practical significance of the study lies in the possibility of implementing the developed strategies and recommendations by enterprises to increase their profitability and stability in the current economic environment.

Вплив диверсифікації сільськогосподарського виробництва на процеси раціонального використання ресурсного потенціалу підприємств

The agro-industrial complex is one of the most essential branches of the economy. Systemic changes in modern society have had a significant impact on agro-industrial enterprises. These changes are bilateral. On the one hand, technical re-equipment of enterprises and digitization of agriculture contribute to the development of the industry. On the other hand, they require revision, activation, and use of resource provision. Resource potential includes a complex of all material and immaterial resources, collectively ensuring high, stable economic indicators. Here, it is essential to understand that the region’s resource potential as a whole or of an individual enterprise includes both resources used at a specific time and those in a passive state. The resources consumed in agricultural production are increasingly considered not from the practical standpoint of their use but from the strategic aspects of their possible reproduction and preservation for future generations. Many factors determine the sustainable development of enterprises of the agro-industrial complex, and the resource potential is only one of them. However, the competent management of resources is the key to the successful functioning of the enterprise. The actualization of the diversification of the activities of agricultural enterprises in modern conditions is strengthened because it is an effective tool for managing economic development, considering the peculiarities of agriculture related to its seasonality; it contributes to the full use of resource potential, the strengthening of financial synergy, increasing the competitiveness of the enterprise. Diversification of the activities of agricultural enterprises in the conditions of a market economy allows them to reduce the risks of unreasonably high costs and flexibly respond to the changing structure of demand to preserve the potential of the organization and production capacity. A feature of agricultural diversification is the ability to adapt to the changing conditions of the agricultural market and even influence it. When determining the direction of diversification of agricultural production, it is necessary to consider the specifics of land resources, soil fertility, natural and climatic conditions, consumer activity, and price categories of food products. Keywords: resources, potential, diversification, production, agricultural sector.

Development of a methodology for assessing the investment attractiveness of regional economic entities of the electrotechnical cluster

The functioning of domestic enterprises in modern conditions is becoming more complicated due to the sanctions imposed on Russia. Constant monitoring of the level of investment attractiveness of enterprises contributes, firstly, to identifying the most vulnerable aspects of the development of the enterprise and making management decisions to eliminate them; secondly, to attracting external investment for the further development of the enterprise. The purpose of this study is to develop a methodology for assessing the level of investment attractiveness of the electrical industry enterprises in the region and its application to the economic entities of the region. A comparative analysis of existing methods for assessing the investment attractiveness of enterprises is used to determine the initial indicators, considering the specifics of the activities of the enterprises under study. With the help of a component analysis of the selected 14 initial indicators, such as the coefficient of financial independence, the coefficient of financial stability, the coefficient of provision with own working capital, the solvency of the enterprise, the coefficient of current liquidity, economic profitability, net profitability, profitability of inventories, profitability of non-current assets, profitability of current assets, turnover of equity, turnover of inventories, turnover of accounts receivable, etc. turnover of accounts payable, a group of three enlarged and independent factors is identified. According to the method of potential functions, functional dependencies are determined both within the factors and the factors themselves, according to which the level of investment attractiveness of the leading enterprises of the electrical industry in the region is estimated. From the authors’ point of view, the weighting coefficients of the obtained potential functions can be used by the management of enterprises as levers of influence on the level of investment attractiveness of an economic entity, especially in the conditions of the economic crisis in the country and changes in the ruble exchange rate against foreign currencies.

The impact of strategic decisions on the future development of organisations and economic dynamics

The purpose of the study was to determine the features of strategic management use in economy, particularly, in enterprises in modern conditions of digitalisation. It was proved that the creation of conditions for an effective and dynamic transition to market relations needs to influence economic indicators by developing strategic solutions. In this regard, it is extremely important to reorganise the excessive concentration of production and monopolies, to improve organisational and structural relations, and review outdated command-administrative relations and management methods. The corporate strategy is the basis of strategic planning that helps companies considering several issues related to a purposeful change in the direction of activity, such as the release of new products with a new nomenclature and assortment, the introduction and use of new technologies, and others. The scientific novelty of the study consists in possible risks and effectiveness of strategic decision-making for the future development of organisations. The conclusions confirmed the effectiveness of the impact of strategic decisions on the development of enterprise and determine the possible risks of their impact on the economy and prospects for further development.

MANAGEMENT OF THE AGRICULTURAL ENTERPRISES' COMPETITIVENESS IN THE CONTEXT OF FOOD SECURITY

In the modern conditions of globalisation and transformation, food supply, food safety and development of the agricultural sector are the determining factors of stability. The country's agriculture requires increased competitiveness and the formation of competitive advantages, and agricultural production is one of the risky types of business activity. The insufficient level of development of enterprises in the agricultural sector is due to the need for a system of effective mechanisms for managing the development and competitiveness of agricultural enterprises. The aim of the publication is to study the trends in the development, formation and functioning of agrarian enterprises in the current realities and to develop a mechanism for managing the competitiveness of agrarian enterprises. Results. The paper considers the issues of peculiarities, trends in the development and functioning of agricultural enterprises in modern conditions. The essence of the concept of competitiveness and peculiarities of formation of competitiveness of agricultural enterprises are defined. An assessment of agricultural production is carried out and an analysis by groups of producers is carried out. The dynamics of the number of agricultural enterprises for 2008-2021 was determined. Factors influencing the formation of competitiveness of agricultural enterprises and the place of Ukraine in the world ranking of exporters of agricultural products have been studied. The essence of the mechanism of managing the competitiveness of agricultural formations is substantiated. A model of the mechanism of managing the competitiveness of agricultural enterprises was developed, including economic, organisational and legal subsystems. Conclusions. The existence of competitive advantages is an essential aspect of competitiveness, and increasing the level of competitiveness of agricultural formations and optimising their functioning in conditions of uncertainty is a priority direction of the agricultural sphere of the national economy. Competitive agriculture should ensure the country's food security and contribute to the effective development of rural areas.

ON THE ISSUE OF THREATS TO THE ECONOMIC SECURITY OF THE ENTERPRISE: TYPES AND METHODS OF MINIMIZATION

The authors reveal the question of the types of possible threats to the economic security of the enterprise, and also consider possible ways to minimize threats to the economic security of the enterprise in modern conditions. The paper compares the types of economic threats and the measures used to neutralize them.

Theoretical foundations of the formation of the investment strategy of the enterprise in modern conditions

Theoretical foundations of the formation of the investment strategy of the enterprise in modern conditions

Organizational and economic conditions of operation of oil industry enterprises

The development of production and processing of oilseed products in Ukraine is a strategically important field of activity, as it creates competitive advantages in meeting demand on the foreign market and ensuring domestic needs. In the period of integration processes of the domestic agricultural market into global trade relations, an important issue is the search for ways to increase the economic efficiency of the production of oil crops. At the same time, the variability of environmental factors and the emergence of new principles and priorities for producing oilseed crops, which, during martial law, became highly relevant for Ukraine. The research aims to analyze the organizational and economic conditions of the functioning of oil industry enterprises in modern conditions. As a result of the conducted research, the high sensitivity of the market situation of oil crops was proven, which, in turn, depends on the ability of manufacturing enterprises to conduct their activities efficiently. At the same time, the following elements are considered: production location, product specifics, demand characteristics, and consumer behavior. It was determined that the balancing of supply and demand forces in this market could occur both situationally and under the regulatory influence of the state. Positive changes in the external environment can cause corresponding changes in the internal environment and enterprises' economic behavior. They will be able to reorient their activities in favor of domestic consumers. This will be facilitated by the restoration of regular, safe operation of enterprises, the growth of demand for food products in the domestic market, and changes in the industry structure of production and processing of oil crops. The level of prices for their products will cover the costs of their production even under the condition of exclusive supply to the domestic market. It is noted that those mentioned above organizational and economic conditions of the functioning of oil industry enterprises determine the decision-making regarding entry and exit from this market and form certain relationships in the market of oil crops for a specific time. Keywords: organizational and economic conditions, enterprise functioning, efficiency, production of oil crops, economic behavior.

Strategies for Innovative Development of Hotel and Restaurant Enterprises in Ukraine

Purpose: The goal is to find and implement innovative strategies for the development of hotel and restaurant enterprises in Ukraine. Design / Methodology / Approach: Analysis, synthesis and comparison. Findings: In modern conditions, hotel and restaurant management is an integral part of the hospitality industry. Today, this is a whole complex that determines the overall prospects for the development of all industries. In order to effectively and successfully solve a complex of tasks related to increasing competitiveness in the market, it is necessary to implement innovative strategies in the hotel and restaurant industry. An analysis of the trends in the development of the hospitality industry shows that companies that implement innovative methods and strategies in their activities are getting more and more growth. Taking into account the significant impact of innovative economic growth and prospective development of hospitality industry enterprises in modern conditions, it is appropriate to define innovative strategies as those that offer potential opportunities for increasing economic efficiency. Originality / Value: Researching innovative strategies in the hotel and restaurant industry of Ukraine, it is worth noting the high level of competition in the hospitality industry. This stimulates the search for new ways and elements of effective functioning. One of the main trends in this field is the development and application of various innovations that can be a powerful impetus for development in the hospitality industry. Innovative technologies are necessary for the viability and competitiveness of hotel and restaurant enterprises. In the process of introducing innovations at enterprises, changes occur that practically affect all aspects of their activities. Practical Meaning: The feasibility of implementing innovative strategies in the hotel and restaurant industry of Ukraine has been proven; the practical significance is the strengthening of the application of innovative strategies in practice. Further Research: Substantiating the application of innovative strategies in the hotel and restaurant industry of Ukraine.

FEATURES OF THE INNOVATIVE DEVELOPMENT OF UKRAINIAN AGRARIAN ENTERPRISES IN MODERN CONDITIONS

The article examines the peculiarities of innovative development of enterprises of the agro -industrial complex of Ukraine in modern conditions. Innovations are considered as one of the factors of economic development at all levels as the motivator of its productivity and competitiveness. It was determined that the economic categories of innovative activity and intellectual capital are closely related. Key aspects are highlighted, which are the motivator of innovative development of enterprises and factors that have a positive and negative impact on the introduction of innovations at the enterprises of the agro -industrial complex. The classification of types of innovations was considered, global trend directions and priorities of innovative development for domestic representatives of the agricultural sector were highlighted, their practical use according to each type is analyzed. The domestic experience of innovative development of the agrarian sector of the Ukrainian economy was analyzed and it was found that individual holdings and enterprises chose an innovative path of development that contributes to improving productivity and labor efficiency. In particular, it is emphasized that innovative development is an irreplaceable source of sustainable development of agricultural enterprises in modern conditions, which, in turn, strengthens the position of agrarian enterprises in the domestic market and allows them to compete on the world markets. The types of innovations were studied, which made it possible to assess the diversity of approaches to the innovative development of agricultural enterprises. The activity of agricultural enterprises according to special aggregations was analyzed. Three main priorities of the innovativeness of domestic agrarian activity are highlighted: precision farming, innovations in field accounting and analysis, and the company's management system. The creation of the Innovative Center of Agrarian Education and Development (ICAED) is proposed to promote the unification of the efforts of institutions of higher education, agro-enterprises and innovative structures in order to activate innovations in AIC, as well as to adapt educational disciplines to modern market needs. It was determined that the renewal of innovative infrastructure and improvement of connections between education, science and agribusiness require attention.

Іmprovement financial management of enterprise taking into account technologies for attracting additional financial resources

Economy in Ukraine is experiencing a crisis today. The consequences of the crisis affect the economic activity of an enterprise. One of the possible tools to improve the financial management of an enterprise is to optimize the business process of financial support. Since one of the key indicators of efficiency of economic activity of an airport is passenger traffic, its forecasting is one of the main sources of relevant information for effective financial management of an enterprise. This is proposed to be achieved through the quality management of the subsidiary process of selecting the optimal proposal for attracting additional financial resources. The subject of research in the article is theoretical and methodological approaches to attracting additional financial resources to finance the economic activities of an enterprise. The goal is to generalize the theoretical foundations and provide applied recommendations for improving the financial management of an enterprise on the basis of attracting technologies of additional financial resources. A set of methods of scientific cognition was used, which ensured the conceptual unity of the study, as well as the fundamental provisions of the theory of finance and probability theory and mathematical statistics and the method of functional modeling SADT (IDEF0). The following results were obtained: Two main disadvantages of the subsidiary process have been identified: a high risk of choosing a suboptimal option and a long time spent on choosing the optimal option for attracting additional financial resources. Based on the Holt-Winters multiplicative model, the shortcomings of the process of selecting the optimal proposal for attracting additional financial resources were corrected. This made it possible to identify the optimal sources of attracting additional financial resources necessary for the effective financial management of the enterprise. Conclusions: Crisis situations are an integral part of the functioning of an enterprise in modern conditions. The crisis situation reflects contradictions in the functioning and development of the enterprise and causes the onset of the crisis. In order to prevent it, the enterprise management system faces an important task of implementing anti-crisis mechanisms which would take into account the specifics of economic activity, as well as industry, environmental conditions, market conditions, and form of ownership. The organization of crisis management is a necessary procedure in the management system, as it allows grouping and improving the processes of independent elements of complex economic systems and business processes.

Стале управління виробничою діяльністю підприємством: стратегії та інструменти

The article is devoted to the study of sustainable production management of enterprises in modern conditions, given that it is a critical aspect of corporate social responsibility. The main publications and studies of scientists that characterize the main methods, strategies and tools are considered. The advantages and disadvantages of sustainable production management in the activities of an enterprise and its impact on the environment are analyzed. The author identifies the need to adopt environmentally friendly production methods, invest in renewable energy sources, reduce waste, and use environmentally friendly materials and technologies. Various strategies and tools that enterprises can use to achieve sustainable production management are proposed, focusing on the advantages and disadvantages of implementing these practices, to effectively and quickly achieve a high level of production and development of enterprises.